Hey all! Happy October.... Talking about VIDEO today and how it can change the course of your brand & business. If you always thought this type of thing didn't apply to your business, think again .It's not just for certain industries or those looking to become "influencers". No matter what kind of business you have, you should be creating video content for your website, marketing plan or social channels.
As it's found that 55% of consumers watch videos before making purchase decisions
This data shows without a hint of doubt... that videos have become the most popular choice for content consumption today.
For example, did you know that 6 out of 10 people prefer watching online video content compared to television ? (Source: Think with Google). The fact that online video content is now even being compared with Television is telling and quite incredible, not to mention the fact that more than half of those surveyed actually prefer it.
But even if the stats I've included below will shock you... but , then what? What should you do
and is video production even in the cards (or the budget) for your business?
Yes it most certainly can be, and it's wayyy more affordable than in years past. This is content you can use to promote and market yourself and your services, and once it's created, it exists forever.... This could be Sports highlight montages, Makeup Tutorials, Cooking Tutorials, or Informational Tips if you're a Therapist or Medical Professional. Your video content will be completely unique to you... but the fact remains, break out that camera & get started shooting! Need help figuring out what the best plan and content strategy would be for you? Click here and Let's chat.
While the pandemic brought in a wave of uncertainty, it also boosted the rate at which online content is consumed. For millions of businesses... all communication went digital and found a new way to interact with its consumers. Let’s look at some data that can give us an insight into what the past year has changed and what can we expect going forward:
->. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017!! . In fact, as of January 2018, 85% of all internet users in the United States watched online video content monthly on all of their devices
-> 96% of consumers say that the pandemic has increased the amount of video content they have consumed online (HubSpot)
-> One-third of all online activity is spent watching videos (WordStream)
-> Including a video on your landing page can boost your conversion rate by up to 80% (WordStream)
-> An average person spent 100 minutes per day watching online video in 2021
-> 77% of Consumers said they would want to see MORE video content from businesses they support (HubSpot)
I'm breaking this post into 2 because there are even more insights that I want to share with you , so check out Part 2 to see how you can conveniently start to work video into your current business plan. Or if it's something you've already been thinking about for awhile and you want to dive in and get more questions answered about how me and my team can help Check out this link for Jazzie's video coaching & editing packages.