About Jazz

"My background for the last 5 years is in Business Coaching. Primarily helping my clients with starting new ventures, goal setting, execution, & accountability- For many of my clients however, the relationships evolved into a greater level of support on deeper mental & emotional levels. It was here that I was able to witness the greatest transformations in them both financially and personally. I realized that so much of what we as human beings need to thrive is rooted in our self esteem, sense of worthiness & ability to maneuver successfully around the inevitable challenges presented to us throughout different chapters of life.

If we can win with those things, we can win at anything in life.

Except sometimes we get stuck, and it's hard to see our way out of that confusion on our own. Many capable, powerful people may have achieved material success, but are still not experiencing the joy and deep sense of well being that they could be.

It is my sincere desire to help guide others out of that lack of clarity and get them confidently moving towards their purpose and a more authentic and fulfilled life. I believe in tackling complex and difficult issues with positive psychology and radical accountability. I am solution oriented by nature, and aim to assist my clients in recognizing the thought patterns and behaviors that are not serving their highest good, and from there, helping them with practical strategies to make the change from within. 

Jazzie Craig- Business & Mindset Coach, Mentor

Our Approach...

Gossiping over Tea

Mastering the relationships in your life

The relationship with ourselves informs all of the others in our lives, including romantic ones. Are you showing up as the most confident & authentic version of yourself? How can we help you to arrive at that place?

Whether you're dating for marriage, or healing from a past relationship, it's important to operate from a space of wholeness before seeking love again.  

Let's identify any unhealthy patterns inhibiting emotional intimacy, so you can start enjoying loving & flourishing connections again.

Stressed Man

Tools to conquer 
stress,anxiety & Overwhelm

Many high achievers struggle with a lack of balance, that while outwardly successful, may result in inner turmoil. Feelings of unchecked frustration & disconnection can spiral into substance abuse, health problems, or even strained family relationships. You are not alone if you are experiencing this. We aim to help you to reconnect with your core values, & let go of the problematic patterns & blocks that are holding you back from reaching your full potential in all areas of your life.

in helping you navigate your journey to self mastery & understanding.

Looking Out of Window

overcoming mental & emotional blocks

Fear. Indecision. Procrastination. Lack of clarity?  When we operate from a place that is out of alignment with our true core values, we may find ourselves met with resistance that manifests as these four things. This is why it's hard to garner the motivation & action needed to propel yourself forward in your goals.  Only trying to resolve things all on your own hasn't  been working...

You need a second set of eyes on the situation. Someone who can be totally present for your exploration and hold you accountable to progress.

Welcome to Paradigm Dallas

We offer a modern approach to mental health, relationship skills and confidence building through guided 1x1 private coaching sessions. 

Our focus is on helping successful professionals navigate complex personal issues related to career success, stress, burnout, dating, relationships, and more.
By changing a Paradigm we address the mental setting that is the center point from which we think, feel & live.

"Having someone in my corner, to hold space for me, and provide high level support as she did, really helped me through a tough time. My friends & family weren't always available for that, and some things I didn't want to share with them. Getting a coach ended up being a great outlet for me and a really great decision."
- Denise W. Real Estate Executive , Plano TX .



Life on your terms

Viewing Scrapbooks

Stronger relationships

A Co-Creative Coaching Experience

Weekly Coaching sessions in a supportive, uplifting environment that fosters new insights and self discovery.


Intentional use of emotion, visualization and meditation to manifest specific desired outcomes



Embracing discomfort as a catalyst for change and a vehicle for your breakthrough or paradigm shift.



Going inward to heal and tap into a greater engagement with life, friends, family, vocation & community.

Letting go of old stories, identities & habits that no longer serve you. Forming new habits that empower the next level version of yourself


You're ready to create space to attract the love, success, and abundance that you want to see, and know you deserve.


Curt, U.S Postal Service

What started out as business coaching definitely evolved into something more. She helped me with practical things like developing systems and worksheets to track my goals and stop wasting time I didn't have. But what I am most grateful for is that she gave me the courage and the confidence to accept that it was ok to leave a job that didn't know my worth, and that going into business for myself was what was best for me at the end of the day. I'm now 8 months into building my startup and moved to Hawaii. Have not looked back since... 


Jamie, Corporate Entertainment

"Jazz listens better than anyone I know, & stays focused on your goals to help you go from where you are to where you want to be. Her style is a blend of No-Bullshit, but compassionate and fun which makes working with her enjoyable.

She treats everyone she works with like a dear friend. Her experience speaks for itself and is evident in the well of creative ideas and solutions she offers to help others generate their own breakthroughs. 


Nate, Graphic Artist

"I was one of those people who was going out of my way to make people think everything was good. But I really wasn't. I had been holding onto a lot of anger and resentment about having to be a full time caretaker for one of my family members in addition to trying to manage the stress of work. It was nice having someone to talk to. Sometimes I just needed someone to break it down into steps, or just make it all more manageable. And I got that from our sessions for sure.

What clients are saying...

Let's Work Together

Career Coaching

Package #1

Changing Careers

Coping With Work Related Challenges

Business Coaching

Branding & Marketing Guidance

Content Strategy

Mindset Coaching

Package #2

Overcoming Limiting Beliefs

Re-setting Habits & Behavioral Patterns

Replacing Scarcity Mindset With Abundance

Cultivating Confidence & Unstoppable Determination

Relationship Coaching

Package #3

Dating For Commitment

Letting Go Of Past Relationship Trauma

Identifying Top 3 Intimacy Blockers

Building Confidence & Positive Dating Practices 


If you have questions about a specific situation that you don't see mentioned here and want to speak with someone to find out if you may be a fit for our coaching programs , click the link below to book your 100% free clarity call. 

I look forward to helping you to achieve your goals, even if that's a referral to an outside professional or resource.

Frequently asked questions

I would like to work with you, but I'm not located in Dallas.

That's ok! Thanks to Zoom and other internet technology I am able to serve you from wherever you are in the world. Let's discuss timezones and accommodations for your situation.

What forms of payment do you accept?

I offer a 5% discount on all packages for payments made using Venmo, Zelle or CashApp. (preferred) I also accept monthly payment for services with Cash, Credit Card & Paypal. Currently I am unable to accept insurance for payment.

I've been wanting to talk to someone for awhile, how do I know if this is the right fit?

The best way to find out more is to book a free Clarity Call with me here. It will give us a chance to get acquainted with one another and for me to learn about your needs, and to discuss the Coaching process with you in further detail. I also have an incredible network of Coaches who I have worked and trained with. If there is potential for you to flourish with one of them as your Coach I will happily refer you. My main goal is that you find the right setting to thrive in. To read more testimonials and view a month by month breakdown of what we will cover in Private Coaching Sessions, join MY LIST HERE.. Your information will not be shared, and I only send relevant email updates to my community once per month.

Where are coaching sessions conducted?

Coaching sessions can be conducted in person at the location of your choice (within Dallas County) on select days of the week. Greater appointment availability is available Via Phone or Zoom, as this is typically more convenient for both parties.

How is coaching different from therapy or clinical counseling?

Curiosity & Brainstorming are Allowed in Coaching After undergrad, I entered a 2 year counseling certification program that I thought would become a precursor to a career in Psychology. I learned about the various modalities of traditional therapy during my time in that program. I went a different route however and leaned further into my entrepreneurial interests. But my gift for deep listening and love of helping others never left, and I am excited to now be serving clients in an expanded capacity. Coaching provides room for greater collaboration and dialogue. One of the best things about being a coach, is having the ability to self disclose. Sessions do not have to be a one way street, but rather, can be an exhange of ideas and perspectives between two people with different and equally significant life experiences. If you believe this could be beneficial to your journey, you may want to consider hiring a Coach over a Therapist. Therapy focuses on the past, Coaching emphasizes the now and desired future outcomes. A well known component of traditional clinical therapy is the extended focus placed on childhood and past traumas. And some would say that Coaching is for people who are generally happy, healed & high functioning- but who are seeking greater levels of joy, abundance and performance from themselves and life. It is my belief that we are often in a state of healing from something, but that solutions can be discovered through exploration of the present. In other words, the past is worth looking at, but I am mainly interested in helping my clients to design and actualize better futures. Click here to book a free clarity call with Jazzie.

Is everything we discuss kept confidential?

Absolutely. After our discovery call and before your first session, you will receive an onboarding packet via email that outlines the coaching package of your choosing. It includes payment details & confidentiality agreements for you to sign. All paperwork aside.. you can be rest assured that all of your information and personal details are safe with me. I strive to create a space for my clients that is both emotionally safe and judgement free, and always honors the client's privacy & well being as a top priority.

What is Jazzie's educational and professional background?

Bachelors' Degree in Business Administration- Loyola Marymount University - 2011 Alcohol & Drug Counseling Certification Program- Loyola Marymount University- 2013 Transformational Coaching Academy- Life Coach Certification- 2020 Business Owner, Business Mentor & Coach- Los Angeles CA, Dallas, TX 2015- 2021 click here to book your free clarity call I would be honored to help you through this process!

5365 Spring Valley Road, Dallas, TX

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